There are different types of cookies. First-party cookies are those placed by the website visited and can only be read by that website. Third-party cookies are those placed by other organizations that we use for various services. For example, we use external analytics service providers that place cookies on our behalf to tell us what is liked or not liked on our website. In addition, the website you visit may contain embedded content from, for example, YouTube, which in turn may set their own cookies.
A pixel is usually no more than 1-pixel x 1-pixel transparent image, that is placed on the website to collect data such as IP address, type of browser, time of access, or previously set cookies for the purpose of content personalization or making browsing more efficient and easier. They are often used in combination with cookies as pixels are generating and managing cookies.
Provided you have consented, the website will collect data regarding a device’s operating system, browser, language, installed fonts, IP address, plugins and further information. In doing so, a device can be re-identified for user-relevant marketing purposes.